Rofoofee

When I joined Rofoofee, the app only offered kids’ stories. I led the full product transformation, redesigning the experience, rebuilding the design system, and expanding the product into a four-pillar learning superapp: Stories, Store, Learning, and Games. From flows to prototypes, I shaped every detail of Rofoofee V1 → V2 → the SuperApp. The result was a smoother, more engaging experience for both kids and parents, boosting overall interaction by 20% and giving the brand a stronger, more scalable product foundation.