Rofoofee
How I led Rofoofee shift from a simple story app to a learning world loved by children and trusted by parents.
How I led Rofoofee shift from a simple story app to a learning world loved by children and trusted by parents.
When I joined Rofoofee, the app only offered kids’ stories. I led the full product transformation, redesigning the experience, rebuilding the design system, and expanding the product into a four-pillar learning superapp: Stories, Store, Learning, and Games. From flows to prototypes, I shaped every detail of Rofoofee V1 → V2 → the SuperApp. The result was a smoother, more engaging experience for both kids and parents, boosting overall interaction by 20% and giving the brand a stronger, more scalable product foundation.
When I joined Rofoofee, the app only offered kids’ stories. I led the full product transformation, redesigning the experience, rebuilding the design system, and expanding the product into a four-pillar learning superapp: Stories, Store, Learning, and Games. From flows to prototypes, I shaped every detail of Rofoofee V1 → V2 → the SuperApp. The result was a smoother, more engaging experience for both kids and parents, boosting overall interaction by 20% and giving the brand a stronger, more scalable product foundation.
Detailed case study (coming soon)
Detailed case study (coming soon)
Detailed case study (coming soon)
Through design consistency improvements.
Through design consistency improvements.
Through design consistency improvements.
Four pillars designed end-to-end.
Four pillars designed end-to-end.
Four pillars designed end-to-end.
From uncessible design to Superapp.
From uncessible design to Superapp.
From uncessible design to Superapp.
Role
Lead UX/UI Designer
Industry
EdTech / Kids Education
Company
Year
2024
Timeline
Aug 2024 - Feb 2025
Team
Founder
2 UI Designer
3 Developers
2 Art artist
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